When a new package design is being considered, it is possible to pre-determine which color, which shape or which type of font is going to attract more attention before the product is out in the market, without the need to ask any questions. By utilizing brain EEG and Eye tracking data, product packages are being designed by taking into account unconscious and conscious information from participants who are demographically matched with the target group to minimize the risk.
The image is symbolic. It does not reflect real data
Designs made with the help of ThinkNeuro’s research methods are easily distinguishable from hundreds of competitors on the shelf, allowing the brand to differentiate itself in its own market.
Eye tracking analysis supported by brain data
The image is symbolic. It does not reflect real data